Project Description

Clean Streets Superheroes

Brief

A citywide campaign to reduce littering using real children as Litter Superheroes! We created digital and printed material targeting specific hotspots around Bristol along with video messages through Bristol existing social media channels. We produced a toolkit of materials to share with partner organisations to increase the coverage.

Bristol Waste have reported an improvement in general litter around bus stops in hot spot areas.

Outcome

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Over 8,600 video views to date.
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Over 230,000 impressions on Twitter.
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Campaign resources used by 27 external groups and organisations to date.

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